I have always been drawn to the power of image, how clothing, proportion and detail shape perception long before a word is spoken.

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After studying Graphics & Fashion at Central Saint Martins and History of Art in Paris, I founded my own eponymous fashion label, which grew into a globally recognised brand stocked by some of the world’s most iconic retailers. Building that brand gave me a deep understanding of design, production, visual identity and the psychology of style.

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Today, I work as a Personal Stylist and Creative Director based in Chelsea, London, collaborating with private clients and brands internationally.

My work moves between two worlds.

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With private clients, I refine wardrobes and professional image, helping women and men develop a style that feels structured, considered and aligned with their lifestyle or career.

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With brands, I lead photoshoot styling and creative direction, shaping cohesive visual narratives across editorial and commercial projects, with particular experience in horology and fine jewellery where precision and detail are essential.

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My approach is both strategic and intuitive. I balance classic foundations with contemporary refinement, ensuring that style feels intentional, never forced.

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Whether working one-to-one or on set, my focus remains the same: clarity, cohesion and presence.